Paxon School for Advanced Studies’ SWAT chapter took it upon themselves to produce a music video that was “catchy” yet educative. The purpose of this SWAT Video is to capture the youth perspective on the dangers of smoking. Throughout the video are facts about the consequences of smoking and even statistics of those affected. In hopes that this video will enlighten the smokers and their households positively…we bring to you SWAT out tobacco!
GoodHousekeeping.com report about tobacco companies marketing candy-looking tobacco products to youths.
SWAT youth are featured and use this commercial as a local recruitment tool. The commercial ran for the month of June 2009 on MTV and BET locally.